Product Innovation Consulting

From product strategy to category innovation — into production.

BUILD DESIGN BRAND

Industrial design and category innovation with our core strategic partner Bole Design (20 years, 500+ design awards).

Key Facts

Selected design work — personal care

Personal-care programmes, anonymously credited

Selected work delivered with Bole Design — anonymised because brands often prefer it that way.

Heated eye massager case

Heated eye massager

flagship · multi-SKU · mass production

Anonymised flagship platform — air pressure + hot compress + vibration. Multiple SKUs in active production.

Development: 10 weeks · Status: mass production since 2023 · Multi-SKU
Eye massager with controller

Eye massager · digital controller

digital temperature · levels

Eye-massager platform with digital display controller for retail OTC channels — anonymised.

Development: 8 weeks · Status: mass production since 2024
Ankle/wrist massager

Ankle & wrist massager

air-pressure · vibration

Compact wearable joint relief with rechargeable lithium platform — anonymised.

Development: 9 weeks · Status: mass production since 2023
Knee massager

Knee massager

heat + air-pressure

Strap-on knee relief with digital controller and washable textile — anonymised.

Development: 8 weeks · Status: mass production since 2024
Head/neck massager

Head & neck massager

wearable massage

Anonymised wearable for head and neck relief, integrated with audio and lighting.

Development: 10 weeks · Status: mass production since 2022
Personal beauty device

Water flosser

four-tone · portable oral care

Portable water flosser with a compact, pocket-friendly form and a single-button interface — anonymised.

Development: 14 weeks · Status: mass production since 2022
Red light headband

Red light headband

photobiomodulation · NIR/FIR

Foldable, multi-mode red light therapy for sleep and recovery — anonymised.

Development: 11 weeks · Status: mass production since 2023
Red light therapy belt

Red light therapy belt

NIR/FIR · wearable

Multi-LED array belt for back/abdomen/leg relief, USB-rechargeable, anonymised.

Development: 9 weeks · Status: mass production since 2024
Heated apparel

Heated apparel

graphene heating · USB-C

Heated vest with battery pocket, washable graphene heating assembly — anonymised.

Development: 10 weeks · Status: mass production since 2023
DESIGN PARTNERS TRUSTED BY
Design Process

Concept to shelf — full transparency

Five stages, one accountable team. Typical timeline from brief to retail-ready product: 12–19 weeks.

STAGE 1

Strategy

Market insight, user research, category positioning.

1–2 weeks
STAGE 2

Industrial Design

Concept, CMF, form factor, brand alignment.

2–3 weeks
STAGE 3

Engineering

Electronics, structures, firmware, prototypes.

3–4 weeks
STAGE 4

DFM

Design-for-manufacturing review, tooling, pilot run.

2 weeks
STAGE 5

Mass Production

ISO 9001 line, QC, certification, shipment.

4–8 weeks

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